News: January 2013

Winning referrals

As the marketplace has expanded, business techniques have evolved to include dynamic media like the internet. However, referral marketing remains a basic yet powerful strategy. Though all companies and entrepreneurs understand the importance of this technique, many are unsure about how to maximise the potential of market referrals. Here are some top tips to help you make the best of such opportunities for your business:

The most important aspect of any business venture is that the clients should be happy with your products and services. The happier your clients are, the more likely they are to recommend your business to others. The most important step is to actively urge clients to send referrals, by saying, “thank you for your business, we are glad to be of service and we are always keen for more business”.

You must ensure that your clients are aware of the full range of services and products provided by your firm. The majority of clients will not purchase every product or service your business offers. However, providing your clients with knowledge about everything your company offers may lead them to refer your business.

Finally, focus on quality. If you provide a quality service with a focus on delivering value for your clients, you will inevitably have happy customers. If you ask a happy customer for a referral, they will generally oblige!

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