News: January 2014

Marketing

Create impact with your bid presentations

The pressure to win new business has never been so great. How firms package their contents can make the difference between success and failure.

Be dynamic

How you look is a big influencer on how people react to you, especially if they hardly know you; which is the case for most tenders or pitches.

Pushing creativity

There is no right or wrong application for replying to tenders, however, more creativity can be added to the document by using In-Design or a similar design package

Not designers

Where possible, use designers for the design work and have the team focus on the content.

Think differently

Don’t always default to the standard ways of presenting the information; this includes the use of imagery. If you are not pushing how you present your key differentiating messages, brand values and personality, your competitors will be.