MWO: UK top 50 advertising agency
MWO is one of the UK’s top fifty advertising agencies, with clients including Ryvita, Swiftcover and Wicks. They have created some of the most eye-catching and adventurous advertising campaigns of recent years. Tim Mortimer, their Managing Partner, reveals why Robinsons are the perfect fit for his business.
“We first met with Richard Brattle of Robinsons in 1997, and we signed up straight away as a client. Since then, we’ve never looked back.
Of all the top fifty advertising agencies, we’re one of the few that are independent. We value that independence and that’s one of the reasons we like Robinsons; they’re a small, dedicated company who don’t have the faceless anonymity of some of the larger accountancy firms. But they also know that small in size doesn’t mean small in mentality – like us, they have the commercial understanding and drive of much larger firms.
Since we began our working relationship, we’ve slowly outsourced more and more of our accounting functions to Robinsons. They’ve helped us find a book-keeper, licked our accounts into shape, and now provide regular management accounts, in addition to our statutory accounts. We’ve now entirely outsourced our Financial Director function to Richard; he understands that we work in a fast-moving, highly competitive industry, and it’s reassuring to know that he is constantly monitoring and evaluating our success from a financial point of view.
The other area in which Richard is invaluable is his advice on commercial issues. We’re a creative business with a commercial outlook, and you can’t put a price on sound, unbiased commercial advice. Richard’s always ahead of the game – in fact he keeps us on our toes!”