News: January 2013

Video marketing

Video marketing has really come to the fore this year. Most people might not have the time to read business blogs or articles, due to the demands of their job; but they can watch videos on tablets and smartphones while on the bus or train to work. Here are a few tips to help you generate leads using video content:

Blogs

Blogs don’t just have to contain text and photos. Video content can add a whole new dimension to your business blog. Include videos within your blogs and give your audience the opportunity to view your content both as footage and text.

E-zines

Technology now allows businesses to create video e-zines. Increased bandwidth and readily available Wi-Fi mean that networks now have the capacity to stream video. However, don’t try to include the video within your email as the file will be too large and will most likely get blocked by email filters. Instead, include a link which directs the user to a video on your website which they can watch. This will also encourage users to visit your website, browse around and possibly even purchase your products or services as a result.

Valuable Content

Your content should give information which is of value to your target audience. Create a range of short videos of up to 2 minutes long and upload them to YouTube. They must contain information which is valuable to the viewer. At the end of each video, encourage viewers to take action by visiting your website for more information.

Education

Videos can be used as a great way to educate your viewers about your products or services. By demonstrating your expertise you are building your firm’s reputation – which will influence potential purchasers and may encourage them to choose your products or services over those of your competitors.

Your video content should be short and snappy – about 2 to 3 minutes in duration. It should not be a sales pitch. Instead, your video content should leave viewers feeling confident that your firm has the expertise they need so that when they need products or services, your business is the first firm they think of.

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