News: February 2012
Plan for success in 2012
Take it offline.
We are all aware of the importance of e-commerce, online marketing and the business development possibilities opened up to us via the internet. The online business environment is a powerful tool but it is nothing more than that — a tool. As businesses become increasingly web-dependent, an opportunity exists to differentiate your firm by meeting people in person. Meeting in person is a powerful business development strategy — people “buy people” after all. Meeting in person will allow you to develop long-term business relationships which can lead to long-term sales success and growth for your business. Online has its place — set up your meetings via email or Linkedin — but then take the time to meet your prospects in person, develop relationships and win business.
The business environment is constantly evolving and opportunities are created on an almost daily basis. For instance, its very difficult to get a mortgage these days and as a result many people are renting. Therefore an opportunity exists for landlords to make some money renting out their properties. Try new things in your business and evaluate the results. Measuring what happens is the key – even if you don’t get the results you want. Keep what works and throw away what doesn’t. Don’t be afraid to fail. You might surprise yourself with the results.
Be mobile friendly
People are becoming more reliant on mobile technology. Many of your customers will have received a smartphone or tablet PC for Christmas. People, your customers, are constantly using mobile devices to get online. As such, make sure your business is mobile friendly. If these mobile users can’t find what they want when they want it, your business could lose out. If your website is specifically optimised to work with mobile devices, your email and social media links should be too. Test this out — send test messages to yourself using your mobile device. If it doesn’t work then you should address any issues as soon as possible in order to avoid missing out on potential sales.
Why not become the face of your business? Be yourself, avoid buzz-words and industry “lingo”. Instead, interact with people on their level — in plain English. This will help you to break down barriers between people and allows for genuine, authentic business relationships to develop. You can even do this through press releases, business journal articles or blogs. Write in a conversational tone, not in the way that you would write a brochure. Become a “voice” of your industry — a person whose opinion matters in their specific business world.