News: February 2013


As workers become increasingly mobile, demand for thin, light laptops has increased dramatically. Technology has improved in the last few years which allow manufacturers to create thinner laptops with batteries that last for 5 or sometimes 10 hours. PC users looked on in envy at Apple Macbook Air owners but since then, Intel created the “UltraBook” specification.

So what are Ultrabooks?

Ultrabooks are a new class of ultraportable laptops with a few key features: Intel processors, thickness under 0.8 inches, screen sizes between 11- and 13-inches, and long battery life ratings (7 hours or more). Intel created the Ultrabook specification for laptop manufacturers like Acer and Asus to produce these sleek laptops, ideally at prices under £1,000. In other words, the Ultrabook promises the whole laptop package: portability, power, and affordable price.

Some high-end versions even offer swivelling touchscreens that will take advantage of Windows 8’s touch-friendly interface, Intel’s Ivy Bridge processor for better battery life and performance, and higher resolution displays.

So why buy an UltraBook.

As many business people work from home as well as the office, an UltraBook offers a huge advantage – a full featured computer with light weight. Carrying a laptop around can leave you with a sore shoulder, however you can pop an UltraBook into your briefcase and barely notice the extra weight.

Due to the smaller screen sizes – 11 to 13 inches as mentioned above, UltraBooks are compact enough to use on cramped fold out tables typically found on trains and airplanes. This allows road-warriors to catch up on work while travelling to and from meetings.

As UltraBooks are designed for mobility, they can be used for almost an entire day without being plugged in, can connect to Wi-Fi and Bluetooth devices for email and internet usage and ultimately allow users the ability to remain productive while on the go.