News: August 2011 The key to successful email marketing campaigns Email marketing is a proven, cost effective way to promote your business. However, since more and more firms are getting in on the

News: August 2011 New single compliance process There seem to be a never ending stream of initiatives from HMRC relating to how they handle tax enquiries where (rightly or wrongly) they consider that

News: August 2011 Writing a press release Journalists receive hundreds of press releases on a daily basis and businesses often struggle to attract the attention of the media as a result. Consider the

News: July 2011 Website marketing — conversation funnels Once you have established your website and its objectives it's time to focus on converting site visits into business (or at least actions that result

News: July 2011 What do you think of HMRC? Probably unwise to ask you that, but do you recognise the following thoughts? HMRC sees the small business area as a source of tax

News: July 2011 Tips for getting the most out of your staff Regular feedback - Your employees need to know how they are doing and regular feedback is the key to keeping them

News: July 2011 Advisory fuel rates for company cars Published guidelines are issued by HMRC with the aim being to save time for all concerned by setting out figures which they reckon can

News: July 2011 Using newsletter and web content to increase attendee numbers at your events When promoting a seminar or event to your clients and potential clients, it takes more than just a

News: July 2011 Tax payslip If you have some tax to pay on 31 July (this covers the 2nd payment on account for 2010/11) you should shortly receive a computerised payslip. That allows

News: July 2011 Tips for a killer marketing campaign Learn from the mistakes and successes of your competitors - Watch what your competitors are doing and learn from it. They may be advertising